Virginia Wine Collective
Wine Studios & Incubator
“When we started building Eastwood, it was with a vision to support local agriculture and create an inclusive business that would reflect the diverse community around us. What we have learned is that, along with the need for inclusivity, there is also a need for more access. In addition to providing studios for established independent winemakers looking for a collaborative production space and tasting room, the Virginia Wine Collective will provide new paths to ownership by enabling new winemakers to get started without the high costs typically required. Many just need a launching pad. I was the fortunate recipient of generous scholarships and encouragement from institutions and people who took a chance on me at a time when I did not look like a good bet. Having experienced what a difference that kind of support can make, we are looking forward to helping to amplify these businesses.” – Athena Eastwood


Eastwood designed the new production facility to include nine winemaker suites off the main production area. The suites will provide a space where independent winemakers can anchor a license and make their wines. The Virginia Wine Collective has been designed to reduce the costs associated with independent winemaking, and thereby support further innovation and talent in the Monticello AVA. Jake Busching, Eastwood’s Head Winemaker, will oversee the rollout of the new facility.
Eastwood Farm and Winery launched the first phase of its wine studios and incubator in February 2024. During this first phase, Eastwood invites the community to stop by and sample the wines of each of the independent winemakers who will be producing their wines in the new facility opening Spring 2025 in Charlottesville. Until then, Eastwood Farm and Winery (off Route 20 near the intersection with Avon) will double as the Virginia Wine Collective tasting room, featuring pop-ups with free tastings from each of its independent winemakers on select Friday evenings. A special menu featuring these wines also will be available seven days a week.